In my life, I’ve been lucky enough to travel and see many places in this amazing planet that we live on.
I’ve watched sun sets over lava churning volcanoes, walked endless steps along european cobbled stones and sat on ancient steps in the Holy Land. Cycled beside the greenest rice paddies, soaked naked under moonlight in a mountain spring and chanted amongst candles in a monastery.
But nowhere speaks to my soul, like the land that is my country, Australia.
https://www.youtube.com/watch?v=3pOVfJwBd5s
I love this promo produced by Tourism Australia. For the first time that I can remember, I’ve felt as though the people who are entrusted to promote my home to the rest of the world, have finally found it’s truth. The first time I watched it, I cried.
Finally, we’ve done away with cringe-worth, ‘Shrimps on the Barbie‘ or ‘Where the Bloody Hell are Ya’s?‘. Someone has stopped trying to be smart or clever, and instead have just shown our country as it is and the wonder of it all.
Thank you Tourism Australia. Thank you Director, Sean Meehan and thank you DDB Sydney, for uncovering the truth.
How do you feel about the way that your country is promoted?
